Howell Marketing Services

About HMS®

Howell Marketing Services (HMS®) is a full-service sample fulfillment, distribution, and direct marketing company, committed to providing customers with the highest quality services.

Our customized marketing solutions produce efficient, timely results that are completely industry compliant and performed to exceed your highest expectations.

For more than 40 years, HMS has engaged in fulfillment and distribution services for the life sciences and consumer products industries. HMS operates as a division of
F. M. Howell & Company, a leader in packaging manufacturing and services for over 139 years.

Today, HMS boasts the most technically advanced software, a state-of-the-art facility, and experienced staff that assures that the most complex project is completed in a timely and accurate manner.

Core Capabilities

Howell Marketing Services' core competencies developed as a natural extension of F. M. Howell & Company's healthcare contract packaging business.

Our many custom solutions include:

  • Kitting and assembly
  • Product launches
  • Pharmaceutical sample management and distribution
  • DEA CIII-V Controlled Substances
  • Vacant territory programs
  • White space programs
  • Trade fulfillment
  • Literature and promotional item distribution
  • Direct mail
  • Secondary repackaging


HMS SAMPLE CONNECT®, the industry's latest pharmaceutical e-Sampling program, is revolutionary. It goes beyond traditional e-Sampling and offers the pharmaceutical marketer more options and control.

HMS Sample Connect button


Introducing HMS S.A.M., the quick, easy, and reliable way to obtain AOC signatures for PDMA compliance.

HMS Sam request a demo button

Online Rep Portal

Howell Marketing Service's online ordering portal is set up on a standard eCommerce platform and is fully customizable to your needs. Add your logo, your colors, and your theme.

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Our team is comprised of industry experts with numerous years of experience from both pharmaceutical companies and other highly regulated environments.

The Howell Marketing Services distribution facility in Elmira, NY is accredited by
Drug Distributor


If you're looking for a provider of accurate and timely pharmaceutical sampling solutions, you need HMS. Whether your samples are headed Direct-to-Representative (DTR) or Direct-to-Practitioner (DTP), we've got you covered with 100% precision. HMS also offers web-based fulfillment (e-Sampling) and order processing with turnaround as quick as one day.

HMS is licensed to distribute prescription drugs: Legend and Schedule III, IV, and V controlled substances.

Supply Chain Management

Whatever sample delivery strategy you may use, Howell Marketing Services integrates the HMS inventory management systems with your supply chain to maximize efficiencies. HMS has extensive experience in all aspects of direct-to-practitioner and direct-to-representative product sampling and literature fulfillment.

HMS systems allow you 24/7 access to accurate real-time information, enabling you to make timely decisions affecting your supply chain. This immediate flow of information supports your pharmaceutical product sample inventory management efforts and transportation selections, providing you with the optimum supply chain management tools. Our relentless focus on service with integrity will help you meet your prescription drug sampling supply chain goals.

Marketing Services

HMS offers a wide array of customizable marketing services ranging from pharmaceutical literature distribution and kit assembly to product launches and special promotions. Our efficiency and speed will ensure that your marketing pieces achieve the shortest possible time to market. You can rely on HMS to guide you along the way and ensure that each project is a success.

Case Studies